Dear Friends,
I began my journey as an engineer from Punjab Engineering College, Chandigarh, but my heart was always drawn to creativity and stories. Very soon, I pivoted from engineering into the world of imagination, where I spent over a decade in the company of some of the world’s most beloved characters—first at Cartoon Network and then at Sony Pictures.
Those years taught me the true magic of stories—their power to shape young minds, spark imagination, and build confidence. Reading has always been my passion, and storytelling became my calling. This passion gave birth to Fritters in June 2023.
In just a short time, over 200 families have joined our community, trusting us to nurture their children’s love for stories. Even in today’s age of AI and technology, I firmly believe that storytelling will always remain timeless and relevant.
At Fritters, every product we create is designed to nurture a specific aspect of storytelling—reading, imagining, expressing, and performing. We believe that every child deserves to be an avid reader, a confident storyteller, and a fearless dreamer.
Fritters is not just a brand—it’s a movement. And we’re on a mission to build the world’s most vibrant community of young readers and storytellers.
Dear Friends,
I’m thrilled to be your mentor on this literary journey. With a background in English Honors from Delhi University and a postgraduate degree in Journalism from the Indian Institute of Mass Communication, I’ve always believed that powerful storytelling has a profound impact on thought and action. The books and tales we grow up reading have the potential to shape leaders of tomorrow.
As someone who has led content partnerships and spearheaded … media projects across key brands such as: CNN international, Condenast traveller and Nat Geo, over a span of 20 years, I can confidently say that storytelling and book reading are skills that build unimaginable careers. My projects with celebrated international journalists, noteworthy photographers such as Raghu Rai and big ticket movie directors like Imtiaz Ali; all have one thing in common; a compelling story narrative that deeply impacted audiences worldwide.
When I’m not immersed in the world of media, you will find me lost in fictional stories that inspire or serenading to soulful music, since I am also a trained indian classical music singer.
As the great American poet Maya Angelou once said, “When you learn, teach. When you get, give.” I’m excited to share my love for reading with all of you and explore the world of books together.
Let’s embark on this literary adventure with open hearts and minds, and see where the stories take us!
Dear Friends,
With a lifelong passion for debating and public speaking, our Debate Specialist has represented school, city, and state in numerous competitions — from formal debates and fiery extempores to high-stakes Model United Nations conferences. She firmly believes that clear, confident communication is one of the greatest superpowers a child can develop.
Beyond the debate stage, she is a Creative Director and Writer at an award-winning production house, where she crafts non-fiction shows for leading global platforms like Discovery Channel and National Geographic. Her storytelling is rooted in the very same skills taught in debate — strong arguments, critical thinking, and impactful delivery.
Through this unique program, she aims to guide young minds to find their voice, think deeply, and speak boldly — both on and off the stage.
Dear Friends,
Resilient, hardworking, and entirely too passionate about debating, Siddhi is the Barbie-coded, fan-wielding diva who leads by example while also mentoring budding speakers, helping them discover the style and voice that make them feel most at home on stage.
Debating has been an integral part of her life since her school days, shaping not just the way she speaks, but the way she thinks, listens, and engages with the world around her.
Now in her final year at Sri Venkateswara College, Delhi University, she’s majoring in Literature—a subject that fuels her love for words and sharpens her ability to craft arguments with nuance and flair. As the President of the English Debating Society, Siddhi brings together her years of experience and her literary grounding to create a safe space for dialogue, discourse, and innovation.
To her, debate isn’t just a skill—it’s a lifelong passion, and it’s this passion that makes her not just a speaker, but a guide who helps others find confidence, clarity, and joy in expressing themselves.